This is the first chapter of “What is Business Development? An Ad Tech Perspective”, a series written for folks in the ad tech industry who are interested in BD, just starting out in BD, or have been working in BD for a couple of years. If you’re a seasoned BD professional, you may also find value in this series as well. This is the introductory chapter where I share some background and context into the world of Advertising Technology (ad tech), and what it means to “do Biz Dev” in ad tech based on my experience. In future series, I’ll provide anecdotes and deep dives into specific topics such as setting goals for BD, how to assess a BD opportunity, setting yourself up for success in a new BD gig, and more. This is based on my experience, my perspective, and is sourced from a number of BD professionals in the ad tech industry. If you’d like to share your feedback, discuss a specific topic, or would like me to write about a specific topic, feel free to reach out on LinkedIn . Wh
Business Development and Strategic Partnerships professional working in the Advertising Technology industry.